Was missing out on a Shark Tank deal the best thing that ever happened to Peak Chocolate?

As budding young entrepreneurs Shark Tank has been our favourite show for years. I love everything about it. Getting on the show was a dream come true!

Would we be better off if we got a deal in the Tank? Well I guess we'll never know, but business couldn't be better at Peak HQ, even if we did suffer a few bites from the Sharks...

Since the episode we have done our best to take on all the criticism we received, and persevere with our goals. If you are a young entrepreneur, when the Sharks talk, you need to listen.

Let's look back at what went down on Episode 10 of Shark Tank, and what has happened since.

1. Packaging

We may be young and enthusiastic, even a little cocky, but we also know when to take advice. We were lucky enough to get feedback from some of the leaders in business, in particular Janine Allis, who runs one of the largest juice franchises in Australia. Her feedback on our old packaging for Peak was spot on. We went out and sought the best advice we could, and we applied it to re-design the packaging in Peak 2.0.

Great advice. Thanks Janine!

2. Scientific Proof

Have we done randomised, double-blind, placebo-controlled clinical trials on Peak Chocolate? No. Were we caught a bit off guard on the show? Yes, but I guess thats why they are the Sharks!

So what is in Peak Chocolate, and why do we stand by it?

Creatine, Caffeine, BCAA and Dark Chocolate are among the most well researched supplements in the world. Meta-analysis of clinical studies on a supplement is the gold standard for a supplement's validity. There are many highly respected, positive analyses on the effects of caffeine and exercise, creatine and performance, BCAA and Dark chocolate on health. Peak Chocolate has combined these four incredible ingredients into a clever, original and now, successful product. In fact along the way it has created a whole new category, Performance Dark Chocolate. 

3. Sales Growth

Peak is booming in 2017, we now have well over 100 stockists and over 3500 loyal and energised customers. Sales have grown to well over $10,000 a month and our new national distributor comes on board in October. We've launched a new product (Peak Single Serves) and we are working with our amazing production partners to develop two, brand new varieties of Peak Chocolate.

We've been blown away by Peak's reception in the market. Looks like low sugar, high energy dark chocolate was a serious gap in the market!

4. Law Degree

Much to our surprise, there was a lot of controversy over my law degree. Once again, I chose to take the Shark's advice. Janine and the gang will no doubt be pleased to know that since the taping of the episode I have completed one of my two remaining subjects and I am deep into the second...Defamation Law, and Insolvency. Hopefully we won't be needing either anytime soon!

5. Is Peak Chocolate different?

Rory and I didn't want to make just another protein bar, shake or powder. There is enough of those. We made something original, something that no-one had seen before.

The Sharks helped us to improve it and we're grateful for that!

We believe so strongly in Peak Chocolate that we are giving our baby away...for free. So you can decide for yourself!

Rory and I, the founders of Peak Chocolate, will be appearing on Shark Tank Episode 10, screening Tuesday 29 August. We recorded the show late last year.

Here are three crazy secrets you won't see on the show:

1. The minute of silence!

When you first walk on on stage. The Sharks stare you down for a full minute of silence. You are simply standing on stage, no-one is making a sound, until you are told you are allowed to speak. I can say first hand that it is seriously nerve racking. I wasn't sure if I was shaking because I had eaten too much Peak or because I was shit scared in front of the Sharks!

2. You are not told what to say.

Despite the rumours, Shark Tank is real! There are so many conspiracy theories that Shark Tank is "staged" or "scripted". But as someone who just went on the show (and has no affiliation with any TV network in any way), I can safely say it certainly is not! Nobody told me what to say, and we really had free reign out there to pitch our product to the best of our ability.

3. Peak Chocolate is genuinely delicious.

Well maybe this isn't a real secret of the show, but the Sharks were not joking when they said that they loved the taste (yes they actually ate the chocolate on the show).

We now have over 2000 happy customers of the world's first, low-sugar, sports supplement enriched, pre-workout, dark chocolate.

Look out for us this week on Shark Tank, and let us know if you agree or disagree with the Sharks.

Or, try it for FREE yourself now, before everything goes crazy and we sell out.

Subscribe to our mailing list and use the discount code for a free pack today!

Photo Cred: ray_jay85

3 Reasons to Reach for your Peak Each Month

We all know Chocolate is the most craved food by women around the World. Thats why we make ours Low on sugar, full of BCAAs and without all the nasties.

But Why?

Here are three reasons Peak Chocolate can be your saviour each Month!

1. Chocolate is high in Iron

One Packet of Peak Chocolate has 7mg of Iron!

Women need up to 18mg of Iron per day, and men only 8mg. One pack of Peak is convenient and DELICIOUS way to get about 40% of your Daily Recommended amount.

Low Iron can lead to weaker endurance, increased fatigue and pale skin!

2. Chocolate is high in Magnesium, relaxing aching muscles

One Packet of Peak Chocolate has 30% of your RDA of Magnesium!

This is great news when up to 80% of the population in deficient in this essential micronutrient for your hard working muscles.

3. Chocolate reduces Stress

Scientists in Switzerland have shown having a group of 'highly stressed' people eating a serving of Dark everyday and lower stress hormones in two weeks!

In particular, lower Cortisol!

Never want to miss out on your monthly dose of Peak Chocolate, delivered everytime at that Perfect Time each month?

Find out more about Peak Pro.

Dark Chocolate Improves Exercise Output

A recent study by Kingston University in the UK and published in the Journal of the International Society of Sports Nutrition has shown that Dark Chocolate alone can increase sports performance by 6 percent.*

"Dark chocolate (DC) is abundant in flavanols which have been reported to increase the bioavailability and bioactivity of nitric oxide (NO)."

Add to this the performance effect of our carefully selected supplements and you have the proven performance benefits of Peak Chocolate.

Why we chose our ingredients

High Cacao chocolate

Rich source of antioxidants and flavenols

Reduces risk of cardiovascular disease

Improves insulin sensitivity

Reduces blood pressure

Reduces cholesterol

Anti-inflammatory

Immune-modulating

Memory Improving

Appetite suppressant

The health benefits of dark chocolate have been recognized for some time. Unique health benefits come from the cacao (cocoa).

Research focus has been on the antioxidants contained in chocolate, such as the polyphenols, including the flavanoids (flavanols). Dark chocolate is thought to contain the highest concentration of antioxidants of any other food, which can constitute up to 18% of the total weight of the cacao seed.

Human studies have demonstrated that moderate dark chocolate consumption reduces the risk of cardiovascular disease and stroke, improves insulin sensitivity, reduces blood pressure, and can reduce both total and LDL cholesterol.

The flavanols in cacao are anti-inflammatory, immune-modulating, memory-improving, and can even reverse age-related memory decline.

Other studies suggest that the antioxidants and fiber in dark chocolate can benefit our healthy gut bacteria (and overall digestion) by acting as a ‘prebiotic’ food.

*Patel, Rishikesh Kankesh, James Brouner, and Owen Spendiff. "Dark chocolate supplementation reduces the oxygen cost of moderate intensity cycling." Journal of the International Society of Sports Nutrition 12.1 (2015): 1-8.